A Word About Whisky –

If I wasn’t a whisky drinker before admiring the label on a bottle of Glen Grant whisky, I am now!

You see before we even get to the sublime, amber liquid inside the bottle, the label is a masterclass in luxury storytelling.

🔥 **Sensory Connection**: “Mouth-watering layers of apple pie, toffee caramel, and almond. Glen Grant’s copywriting ignites a symphony of sensations ( in your somatosensory cortex), instantly activating desire in consumers. To me, it’s practically dessert in a bottle.

💡 **The Power of Curiosity**: “Unfold” and “intrigue” – words that tantalize the senses and stir the imagination. Each sip promises a journey of discovery, a glimpse into the unknown. Who can resist the allure?

📖 **Imagery and Storytelling**: Phrases like “Major James Grant created..”, and “aromas of orchard fruits and vanilla”. The descriptions weave a tale of history, distant lands, and sweet memories.

💰 **Perceived Value**: “Crafted with unique purifiers to capture only the finest vapours / Aged 12 years.” Now, I’ll admit, I’m no whisky connoisseur – just your average consumer. But the messaging alone has me convinced of its value, and I can happily justify the cost of the scotch.

In essence, creative copywriting isn’t just about words on a label – it’s about crafting an experience, a journey that transcends the ordinary.

And for those who want to know after sampling the drink in the bottle – I can assure you that it was incredibly smooth and quite delicious.


If you’d like me to take your customers on a journey beyond the borders of the box you know where to find me: )


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