A Word About Whisky –
If I wasn’t a whisky drinker before admiring the label on a bottle of Glen Grant whisky, I am now! You see before we even
March 26, 2024
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Fuel Your Product Sales with Real Customer Insights: A Deep Drive into Product Pinion!
Don’t drive in circles start driving sales with data-driven decisions! Hear insights from human customers.
March 17, 2024
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Rethinking Your Brand Story – Why your customer is NOT the hero.
Rethinking Brand Storytelling: Why Your Customer Isn’t the Hero I have a contrary-ish kind of mind. And this time I’m going against the grain on
February 17, 2024
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PICKFU 101 – Boost Online Sales with Instant Market Analysis and Audience Insights
Whether you sell on Amazon or have your own shopify / woocommerce store then PickFu is going to be tremendously helpful when it comes to optimizing your product images, Amazon bullet points, packaging text, and landing page headlines.
January 3, 2023
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Do You REALLY Need an Ecommerce Copywriter to Maximize Your Conversions??
With a little magic, madness, creativity and data sprinkled in – your brand will be set to win. Think your ecommerce store doesn’t need much
October 6, 2022
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7 Types of Brand Stories: How to Create a Story That Resonates With Your Customers
Do you have a story for your brand? Most business owners struggle with this question because they don’t know how to craft a story that
April 30, 2022
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7 Ways to Start a Story and Sell More Products!
Have you ever wondered how to use storytelling in a commercial setting? It seems like the non-profits of the world and do-gooders have an easy
January 27, 2022
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The BIG impact of Micro Copy
https://youtu.be/nuClCcVssQU Don’t write off micro-copy as something trivial or irrelevant. It’s quite possibly the most unassuming, and cost-effective way to grab attention and build a
November 25, 2021
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Two Types Of Amazon Sellers and Two Types of Customers
My favorite topic is storytelling and brand messaging – helping to make brands authentically resonate with their audience. BUT having said that I know that
November 25, 2021
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