A Word About Whisky –
If I wasn't a whisky drinker before admiring the label on a bottle of Glen Grant whisky, I am now!You see before we even get to the sublime, amber liquid…
If I wasn't a whisky drinker before admiring the label on a bottle of Glen Grant whisky, I am now!You see before we even get to the sublime, amber liquid…
Don't drive in circles start driving sales with data-driven decisions! Hear insights from human customers.
Rethinking Brand Storytelling: Why Your Customer Isn't the HeroI have a contrary-ish kind of mind.And this time I'm going against the grain on brand story. There's this belief that the…
With a little magic, madness, creativity and data sprinkled in - your brand will be set to win. Think your ecommerce store doesn’t need much copywriting? Or maybe you can just…
Do you have a story for your brand? Most business owners struggle with this question because they don't know how to craft a story that resonates with their customers. There…
Have you ever wondered how to use storytelling in a commercial setting? It seems like the non-profits of the world and do-gooders have an easy time getting their message across,…