The BIG impact of Micro Copy
Don’t write off micro-copy as something trivial or irrelevant. It’s quite possibly the most unassuming, and cost-effective way to grab attention and build a strong relationship with your customers. The…
Two Types Of Amazon Sellers and Two Types of Customers
My favorite topic is storytelling and brand messaging - helping to make brands authentically resonate with their audience. BUT having said that I know that not its not the correct…
Overcoming Customer Objections to Potential Product Flaws!
Today's post is a short one. It will take you a grand total of 1:15 seconds to read. Ready, set, read now: As a brand owner, you’re probably thinking about…
Settle Down for Story Time..
Their mouths dropped open, and their eyes remained glued to the screen. Transfixed by the... I bet you want to know what comes next. So do I. Sounds like the…
